The International Union of Bricklayers and Allied Craftworkers represent craftworkers in the trowel trades across the United States and Canada. BAC is a gateway to education programs that support members as craftworkers interested in expanding their career options. For this year's career fair, I designed theme graphics that would be transferred to a trade booth, takeaway postcard and SWAG items.
Along with the booth, banner and SWAG items, I designed a postcard takeaway for career fair attendees. The front side replicates the look, feel and messaging on the banners and the backside has more information about the apprenticeship program. I went with a graphic treatment to highlight wage rates, crafts listed and apprenticeship contact information.